Tweetable takeaways from the 2016 BrightTALK Webinar Benchmarks Report
This week we released our annual BrightTALK Webinar Benchmarks Report, in which we analyzed 12,000+ webinars published on our platform in 2015 and traced what’s effective in rich media marketing.
While some of the data kept a similar trend line year over year, there were several new and notable takeaways from this year’s edition.
What did we see increase? Audience engagement saw a major boost, most notably with the number of questions asked during presentations, which went up by 96%. We also saw a large spike in the number of pre-registrants who sign up before the live day, underscoring the value of having your landing page up early to drive more registrants.
Check out a few of our top takeaways below, and download the report for other insights.
For global #webinar programs, 8am Pacific is the optimal start time http://bit.ly/1RHKtiy [via @BrightTALK] (Tweet this)
Are your #webinars available on demand? 35% of views occur 100+ days after the live event http://bit.ly/1RHKtiy [via @BrightTALK] (Tweet this)
The average viewing time of a live #webinar is 37 minutes http://bit.ly/1RHKtiy [via @BrightTALK] (Tweet this)
Make sure you send a “starting now” #email before your #webinar – it gets a 40%+ CTR! http://bit.ly/1RHKtiy [via @BrightTALK] (Tweet this)
Among all of these numbers and statistics, one thing remains clear: rich media (i.e. webinars and videos) remains a highly effective tactic for engaging prospects and generating a healthy pipeline.
Learn more about the global report in the on-demand webinar with BrightTALK’s Director of Product Marketing, Cameron Jahn. Targeting European audiences? Check out the EMEA version of the presentation, hosted by Peter Rance, BrightTALK’s VP of Product Management.